Discover impactful data insights for a fortune 500 company with some of the most iconic brands! Have a bachelor’s degree with five years’ experience using SQL, Pyton or R for data analysis? Have experience working with consumer data? If so, we want to speak with you!  

We are seeking an Associate Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond, VA, or we are open to remote work arrangements. 

This role will be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands. 

What you’ll be doing:

• Integrate disparate data sources to analyze campaign performance and consumer response trends 

• Incorporate activation objectives, historical trends, and budget allocations to identify ideal audience strategies 

• Combine technical knowledge with business strategy to translate complex analytics into actionable recommendations to optimize future activations 

• Analyze target audience segments to identify key behavior drivers and enhance marketing flows 

• Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecasts 

• Act as a data steward and partner with internal data strategy and governance teams to address data quality, new data collection formats and use cases 

• Partner with adjacent digital teams to streamline common analytical methods into reporting solutions  

• Serve as a strategic thinking partner to teammates by sharing expertise and experiences 

We want you to have:

• Bachelor's degree: Business, Economics, Business Analytics, Marketing or related fields, master’s degree in quantitative discipline preferred 
• 5+ years of technical application skills using SQL, Python or R analyzing consumer data sets 

• Working knowledge of marketing analytical and executional tools (preferably Adobe) such as Adobe Analytics, Journey Optimizer, etc. 

• Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varied technical and data knowledge 

• Working knowledge of common marketing channels 

• Working knowledge of introductory statistics 

• Demonstrated strategic and creative thinking skills 

• Previous experience in Agile Methodology a plus 

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $101,800.00 - $147,700.00.    

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.