Want to be responsible for discovering impactful, data-driven insights that advance the consumer-centric vision across multiple channels and brands for a Fortune 500 Company with some of the most iconic brands? If you have bachelor’s degree and six plus years of experience in marketing analytics, consumer analytics, or related analytical fields, we want to speak with you! We are currently seeking a Manager Marketing Analytics to join our Consumer Experience Organization in Richmond, VA but are open to a remote work arrangement.

The role will focus on integrating diverse consumer, retail, and digital data sources to optimize marketing activations and improve audience strategies. This position requires an individual with strong cross-functional influence and the ability to guide analytical workstreams.

What you will be doing:

• Integrate diverse and disparate data sources to evaluate marketing and retail activation performance, uncover consumer response trends, and identify growth opportunities.
• Integrating multiple data sources to evaluate marketing and retail activation performance, uncover consumer trends, and identify growth opportunities.
• Developing audience strategies by aligning activations and offers with historical trends, budgets, and behavioral insights.
• Translating complex analytics into actionable recommendations to optimize marketing across digital and retail channels.
• Analyzing consumer segments to identify behavioral drivers, lifecycle opportunities, and performance differences across cohorts.
• Crafting and refining KPI frameworks to measure offer awareness, redemption, and funnel performance for data-driven decisions.
• Automating recurring analytical tasks and accelerating decision-making through scalable processes, data pipelines, and visualization tools (e.g., Power BI).
• Conducting statistical analyses such as correlations, regressions, hypothesis testing, and propensity modeling.
• Acting as a strategic partner to marketing, brand, retail activation, and data teams by sharing insights and influencing key decisions.

We want you to have:

• Bachelor’s degree in Business, Marketing, Analytics, Economics, Statistics, Data Science, or related field; Master’s (MBA/MSBA or quantitative subject area) preferred.
• 6+ years of experience in marketing analytics, consumer analytics, or similar analytical roles.
• Proficient in SQL; familiarity with Python or R is a plus.
• Strong knowledge of digital and retail activation channels and their performance measurement.
• Skilled in interpreting consumer data and applying statistical techniques (e.g., regression, correlation, hypothesis testing).
• Ability to clearly communicate complex analytical insights to business partners with varying data proficiency.
• Proven experience influencing decisions and collaborating across cross-functional teams without formal authority.
• Exposure to Agile methodology is a plus.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $116,200.00 - $168,400.00.    

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.