Social Media & Influencer Marketing Manager

Do you thrive in gray space environments, can navigate ambiguity with confidence, and have a validated history of delivering measurable results in both paid and organic social as well as paid influencer programs? If so, we want to speak with you. We are currently looking for a Social Media & Influencer Marketing Manager to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. This is not a role for someone who has only “supported” campaigns — you will be expected to own strategy, execution, and team leadership from day one.

What you will be doing:

   Paid Social Campaigns:

• • Lead the development, execution, and optimization of multi-platform paid social campaigns with a focus on ROI, budget efficiency, and performance insights.

   Organic Social & Content Strategy:

• • Drive brand growth through strategic organic social plans, handling content calendars and collaborating with creative teams to deliver engaging content.

   Paid Influencer Campaigns:

• • Build and run influencer programs from the ground up—including strategy, talent sourcing, contracts, onboarding, and performance optimization for awareness and conversion.

   Leadership & Team Development:

• • Inspire and develop a high-performing team through coaching, clear accountability, and growth-focused leadership.

   Program Building in White Space:

• • Identify untapped opportunities and confidently launch new initiatives in fast-paced, ambiguous environments without existing playbooks.

We want you to have:

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
• 6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.
• Consistent track record of building and scaling, organic/paid social strategies and content programs from scratch.
• Direct experience creating and running paid influencer campaigns, including talent sourcing, onboarding, and performance tracking.
• Experience in regulated or 21+ industries (alcohol, cannabis, etc.) is a plus.
• Demonstrated success leading, coaching, and developing direct reports.
• Comfortable working in white space with minimal direction and high accountability.
• Strong analytical skills with the ability to translate data into actionable insights.

 In this role, you are responsible for leading a team. People Leaders play a fundamental role in bringing Altria’s Employment Brand to life and creating an exceptional employee experience.  As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team.  Some examples of specific responsibilities aligned to People Leader expectations include:
 

• Establish and effectively communicate Vision, strategies and how each employee’s work aligns
• Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
• Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
• Build trusting relationships by being authentic, transparent and providing radical candor
• Provide and receive timely, constructive, specific and actionable performance and career feedback and coaching

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $116,200.00 - $168,400.00.  

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.