Sr. Assistant Marketing Manager, Social Media Strategy

Want to help develop and implement Organic and Paid Social Media marketing strategy across multiple platforms for Fortune 500 Company with some of the most iconic brands? If you are someone who not only understands social media from a creative perspective but also has hands-on experience with campaign setup, optimization, analytics, and community engagement, we want to speak with you! We are currently seeking a Sr. Assistant Marketing Manager, Social Media Strategy to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. The role will work closely with our digital, media, and creative agencies to ensure our brand voice is consistent, our campaigns are optimized for performance, and our communities are engaged in meaningful ways.

What you will be doing:

Social Media Strategy & Execution

• Support the development and execution of organic and paid strategies across platforms like Instagram, Facebook, X, and YouTube—ensuring content aligns with brand standards and campaign goals.

Paid Campaign Management

• Collaborate with agencies to plan, launch, and optimize paid social campaigns, including audience targeting, creative testing, and budget pacing.

Community Management

• Lead day-to-day engagement by managing responses to comments, DMs, and mentions with a consistent brand voice; monitor sentiment and raise issues as needed.

Playbook Development

• Build and maintain a community management playbook to ensure timely, brand-appropriate, and consistent interactions across platforms.

Analytics & Reporting

• Use tools like Sprout Social to track performance, analyze KPIs (CTR, engagement, ROAS, sentiment, etc.), and deliver actionable insights.

Performance Communication

• Prepare weekly and monthly reports to share social media performance trends and recommendations with internal partners.

Cross-Functional Collaboration

• Partner with digital, media, creative, brand, PR, and e-commerce teams to align messaging, promotions, and campaign execution.

We want you to have:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience handling both organic and paid social media campaigns directly (not just agency oversight).
• Proficiency in social media tools such as Sprout Social, Hootsuite, or Sprinklr.
• Strong grasp of social KPIs, A/B testing, and campaign optimization strategies.
• Experience handling large-scale community engagement across platforms.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Background in CPG, retail, or lifestyle brands, with exposure to influencer and UGC strategies and basic knowledge of platform-specific creative specs.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $88,800.00 - $128,850.00.    

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.